Crisis Communication & Media Handling

In today’s world where bad news can go viral in mere seconds, organisations simply must be Crisis Ready. It is not enough to just manage the crisis, the organisation must communicate and shape public perception to protect its reputation and ultimately, survival.

No athlete would ever dream of participating in a gruelling triathlon without proper training. The same applies to managing any protracted crisis. To be Crisis Ready means building up your crisis communications infrastructure and muscles, way ahead of the race. Otherwise, you could run the risk of making a bad situation, worse.

This course gives management and executives the dos and don’ts of Crisis Communications. From building of the infrastructure and team to the media strategies, and tops on how to manage media and effectively shape public’s perception, we will provide you with a clear and simple 4S framework to keep your organisation Crisis Safe and Ready to respond should an emergency happen.

Course Objectives

At the end of this course, you will be able to :

  • Navigate Traditional and Social Media landscape
  • Avoid common pitfalls with best crisis communications practices
  • Prepare press materials with key messages
  • Communicate with confidence and authority
  • Handle media interviews with finesse
  • Look and sound confident on camera

Course Outline

Assess Environment for Positive Impact

  • Identify what traditional and social media need during a crisis
  • Balance media demands and executive behaviour for best crisis response

Build Crisis Communications Capabilities with 4S Framework

  • Identify high risk scenarios and key stakeholders
  • Form Crisis Communications team and protocols
  • Draft talking points and prepare press materials
  • Train team members to be Crisis-Ready

Manage Public Perception and Handle Media with Confidence

  •  Prepare in advance to ace media interview
  • Learn the use of audio and visual equipment to look and sound your best
  • Use powerful techniques to defuse any crisis situation

Experience and enjoy our curated case studies for easy learning and application.

Course Duration & Conduct

Duration: 1 day
9 am – 5 pm (including 1-hour lunch break)

Conduct of course: Classroom or Online Training Available

  • Classroom Training will be held in Singapore
  • Online Live Training will be held via Zoom

Course Audience

  • Leadership Team
  •  Crisis Communication Team
  • Public Relation
  • Business Continuity/Organization Resilience Team
  • Any other members that are required to handle Media

Course Fees

Type of FeesFees
Early Bird fee
(Register 4 weeks before the course start date)
S$ 699
Normal FeeS$ 799
For BCP Asia Client rate and Group rate, please contact us at (65) 6325 2080 or email us at

Course Runs

Training will held Classroom in Singapore and Online via Zoom