Crisis Communication & Media Handling
Course Overview
Are you ready to lead when stakes are high?
In today’s hyper-connected world, the first 60 minutes (the Golden Hour) determines whether a crisis becomes a footnote or a firestorm. It is not enough to just manage the crisis, the organisation must communicate and shape public perception to protect its reputation and ultimately, survival. To be Crisis Ready means building up your crisis communications infrastructure and muscles, way ahead of the race.
This one-day practical and interactive workshop equips frontline managers with the critical skills to anticipate risks, execute clear communication strategies, and maintain trust under pressure.
Course Objectives
At the end of this course, you will be able to:
- Contain crises faster using the “Golden Hour Checklist”
- Communicate with clarity across stakeholders (employees, media, regulators)
- Control narratives to prevent rumours and legal fallout
- Coordinate seamlessly with HQ—knowing what to hand off and when
Course Outline
Crisis Ready, Crisis Safe
- Crisis vs Issue – What is a crisis?
- Types of crises the organisation may face (e.g., financial, reputational, operational) & when to escalate
Critical Actions: Golden Hour Checklist
- Step-by-step drill – From incident detection, evaluation to initial response
- People before Property & Profit – The 3Rs of Holding statements
Stakeholder Communications
- Dealing with employees, customers, public, authorities, regulators
The Dos and Don’t of Handling Media
- Useful tips and tricks for media handling
- Managing Social media storms
Course Duration & Conduct
Duration: 1 day
9 am – 5 pm (including 1-hour lunch break)
Conduct of course: Classroom
Course Audience
- Frontline managers who may be first responders in a crisis
- Business owners and SME leaders responsible for crisis response
- Communications, PR, and marketing professionals managing public perception
- HR and operations managers overseeing stakeholder relation
- Anyone tasked with protecting organizational reputation during high-pressure situations
Course Fees
| Type of Fees | Fees |
|---|---|
| Early Bird fee
(Register 4 weeks before the course start date) |
S$ 590 |
| Normal Fee | S$ 690 |
*Prices are before GST
For BCP Asia Client rate and Group rate, please contact us at (65) 6325 2080 or email us at enquiry@bcpasia.com
Course Runs and Registration
Training will held Classroom in Singapore and Online via Zoom