In today’s world where bad news can go viral in mere seconds, organisations simply must be Crisis Ready. It is not enough to just manage the crisis, the organisation must communicate and shape public perception to protect its reputation and ultimately, survival.

No athlete would ever dream of participating in a gruelling triathlon without proper training. The same applies to managing any protracted crisis. To be Crisis Ready means building up your crisis communications infrastructure and muscles, way ahead of the race. Otherwise, you could run the risk of making a bad situation, worse.

This course gives management and executives the dos and don’ts of Crisis Communications. From building of the infrastructure and team to the media strategies, and tops on how to manage media and effectively shape public’s perception, we will provide you with a clear and simple 4S framework to keep your organisation Crisis Safe and Ready to respond should an emergency happen.